Is It Bulgari or Bvlgari?

Bulgari is the brand name and Bvlgari is the trademark. Trademark is a name or symbol legally owned and used on products by an entity and that can not be used by another entity. If you are unsure of how to pronounce the brand name, here it is in Italian:

Bulgari’s Stories

Bulgari was founded by Greek silversmith, Sotirios Voulgaris (1857 – 1932) in 1884. The founder was born in March 1857 and he was one of the 11 children of Georgios Voulgaris (1823–1889). The trademark Bvlgari derived from the last name of the founder. In Latin, there is no difference between V and U but V is typically used.

The first Bulgari jewelry boutique was opened in 1884 on Via Sistina 85, followed by second one on Via dei Condotti 10 in 1905, that was about 21 years later. The second boutique is also the iconic store till today.

Bulgari products range from jewelry, watches, accessories, fragrances and cosmetics to hotel industry (Bvlgari Hotels and Resorts). It is part of the LVMH group currently.

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The second and also current Bulgari boutique on Via dei Condotti 10, Rome, Italy.

Location of the first Bulgari boutique opened on Via Sistina 85, Rome, Italy in 1884.

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When all the world is closing its doors, we open the door on our past. In these times of uncertainty, we want to be a source of entertainment and escapism, starting with our story. The Bvlgari that stands before you today started as a small curiosity shop, attracting Rome’s intrigued tourists. Sotirio Bulgari opened his first store in 1884 in Rome and in 1905 he moved to what would become the most iconic address in Bvlgari’s history, at Via dei Condotti 10. This shop was the cornerstone that allowed Sotirio to create his empire stone by stone, dream by dream and piece of art by piece of art. The Bvlgari name became known for its fine jewelry and opulent objects and with this reputation came more shops, as Sotirio ventured into Sanremo, Naples, Bellagio and Sorrento. It was Rome that gave him the chance to realise his life’s dream, and Italy remains the constant and ever-present inspiration behind Bvlgari. Now, and always. . . . #Bvlgari #TheBvlgariStory #TributoAllaBellezza #BvlgariSupportsItaly

A post shared by BVLGARI (@bulgari) on Mar 30, 2020 at 1:00am PDT

The distance between Bulgari first and second boutique.

Postscript: This post features my Bulgari 925 Sterling Silver Key Chain/Pendant.